# YBC

> History keeps very few names. YBC, the strategy and design studio of YBeth Consultants, works for the ones it will: brand strategy, identity, places and digital presence for houses, founders and families.

YBC is the strategy and design studio of YBeth Consultants.

## History keeps very few names. We work for the ones it will.
Below, a world not yet made. Above, the heavens every great house has looked to. What follows is that world being built, one decision at a time, for the few who choose to build it with us.

## Every world begins as a single line. Yours is drawn first.
Before the first stone, the first decision: what the house will stand for, and what it will never be. It is drawn once, in the sand, and everything that rises must honour it.

## And from the line, a form rises.
Strategy, design and the hand that holds them, bound so that none can stand without the others. The name, the mark, the place, the presence: all of one bearing, wherever the house is met.

## Made by one hand, from the first line to the last.
No one waits in the wings. Those who draw the plan lay the final stone.
- Strategy: Positioning, Brand architecture and naming, Repositioning, Succession and continuity, Digital strategy
- Design: Identity systems, Creative direction, Places and objects, Websites, Digital products and experiences

## Every great house reaches a gate. Few pass through it unchanged.
A succession. A new territory. A name that has outgrown the hands that first shaped it. We walk through that gate beside you, and we know what to leave behind.

## The chronicle is written in five chapters.
None are skipped. None are hurried. Each one earns the next.
- Understanding: The truth of where the house stands.
- Definition: The line, written and agreed.
- Expression: Form, held to the line.
- Realisation: The whole, by the same hands.
- Stewardship: Kept true, long after the unveiling.

## Where the line was drawn, a garden now grows.
We plant what we may never sit beneath. The houses we serve remain with us for years, and what we make keeps growing long after it is unveiled.
- Say it once, and be believed.
- Make nothing that will need defending.
- Choose your company as carefully as your heirs.

## The world is wide. These are asked first.
- Do you prepare speculative work? Never. Work made before we understand the house is a guess, and guesses are costly to undo. We begin with a conversation.
- Who will we work with? The people you meet in the first conversation, from the first decision to the last detail. No one is handed on.
- Whom do you work for? Houses whose name is worth protecting: developers, hoteliers, hospitals, consumer houses, families and founders. Often they have outgrown the agency that served them first.
- How long does a commission take? A strategy takes weeks; a complete identity, months. The timeline is agreed before anything begins, and it is kept.
- How is a commission priced? Once we understand what is needed. The quote always comes before the work.
- What follows the unveiling? Most houses keep us. They change hands, enter new territories and grow, and the name should stay true through all of it.

## The world is ready. Your mark is not yet on it.
We accept few commissions in a year, each begun privately, in conversation. Write to us of the house, and of what it is about to become.

## Houses served
Sobha, Dell, ASSA ABLOY, Manipal Hospitals, Yale, Oleev, S. R. Gopal Rao Opticians, DNA Skin Clinic, Vividh Landscapes

## Commission
Email: enquire@ybethconsultants.com
WhatsApp: +91 98862 08096

## The sky
- Claude Lorrain, The Trojan Women Setting Fire to Their Fleet, c. 1643 (The Met)
- Unidentified Mewar artist, Maharana Jagat Singh II in Procession, c. 1745 (The Met)
- J. M. W. Turner, Venice, from the Porch of Madonna della Salute, c. 1835 (The Met)
- Leonardo da Vinci, Annunciation, c. 1472–76 (Uffizi Gallery)
- Stipple Master, Maharana Sangram Singh Riding a Prize Stallion, c. 1712 (The Met)
- Rosa Bonheur, The Horse Fair, 1852–55 (The Met)
- Élisabeth Vigée Le Brun, Comtesse de la Châtre, 1789 (The Met)
- Chitarman, Shah Jahan on a Terrace, 1627–28 (The Met)
- Canaletto, Piazza San Marco, late 1720s (The Met)
- Katsushika Hokusai, Under the Wave off Kanagawa, c. 1830–32 (The Met)
- Giovanni Battista Tiepolo, The Glorification of the Barbaro Family, c. 1750 (The Met)
- Tara, Maharana Sarup Singh Inspects a Prize Stallion, 1845–46 (The Met)
- Hubert Robert, The Portico of a Country Mansion, 1773 (The Met)
- Ghasi, Equestrian Portrait of Maharana Bhim Singh, c. 1825 (The Met)
- Giovanni Battista Tiepolo, The Chariot of Aurora, 1760s (The Met)